Written By
Jeremy Carl
RSPA Elite Tennis Professional, Belle Haven Country Club Coach
One of the most important skills any racquet sports professional should possess is conflict resolution. Regardless of how well a lesson, program, tournament or event is planned, the ability to calmly, humbly, thoughtfully, and empathetically resolve conflict is a critical social and hospitality skill that members and ownership value.
In my various leadership roles, I have found that having proactive, systematic steps for dealing with conflict is vital to modeling how team members should handle issues on their own. This approach demonstrates to members that consistent standards exist within the team culture among the coaching staff. Common conflicts in racquet sports programs may include parents questioning the logic or fairness of their child’s tournament seeding, groups feeling they did not receive the court time they deserved, or players believing they were unfairly placed in a doubles lineup.
One of the skills I have grown to appreciate most is conflict resolution, largely because my directors and supervisors allowed me to manage situations independently rather than micromanaging. That trust helped me develop confidence and consistency in my approach to challenging conversations.
What was the most recent conflict you encountered, and how well did you handle it while remaining calm, humble, thoughtful and empathetic? This is an important leadership reflection question. The goal of this article is to provide a blueprint for handling conflict universally, with specific application to a racquet sports environment.
One overarching principle I have gained over the years — through my Director of Racquets Certification and my master’s program in sports management at the University of Florida — is that leaders set the tone for their team when conflict arises. Regardless of how difficult the conversation may be with a student or member, serving that individual with the highest level of professionalism must always be the priority.
In the article “The No. 1 Reason Customers Come Back,” the top response to the question, “What customer service experiences were most likely to cause you to return?” was “helpful and friendly”. Hyken also emphasizes that “always” should be part of the customer’s perception of the experience. Similarly, the article “12 Steps to Turn Customer Complaints into Positive Experiences” highlights the importance of understanding the “why” behind a complaint and remaining calm and composed throughout the interaction.
Below are four steps, in order, that I have found to be an effective blueprint for handling conflict in a way that sustains — and often regains — trust. In several instances, this process has turned individuals who were close to becoming detractors into promoters of a program or event. I refer to this framework as the Customer Loyalty and Engagement Chain.

- Listen
You must be humble enough to drop your ego and personal point of view, especially when first hearing the issue. Doing so helps you fully understand the situation from the other person’s perspective. When I have failed to do this effectively, it has only prolonged the issue. If a conflict or complaint cannot be fully resolved through written communication, let the individual know you are willing — and eager — to discuss it in person. In one of my graduate classes, I was reminded that suspending judgment is a critical component of active listening.
- Learn
Another important part of the process is authentically communicating that the concern is valued feedback and an opportunity to improve the program and the individual’s overall experience. Equally important is clearly restating the issue to the student or member, using neutral language and avoiding statements that begin with “I” in your follow-up.
- Reaffirm
Authentic reinforcement of the issue — and confirmation of how the individual would like it resolved — is essential. A key component of sustaining trust is consistently suspending judgment throughout the process and demonstrating genuine care in seeing the situation from the other person’s point of view.
- Resolve
This final step is effective only if the previous steps are handled sincerely and thoroughly. Resolution does not always mean implementing the exact solution the student or member desires. While that outcome is ideal, it is not always possible. If expectations, standards and policies are logical, fair and clearly communicated — and the individual understands that every reasonable option was explored — the issue can still be considered resolved.
For example, while serving as pickleball director and coordinator for Belle Haven Country Club’s inaugural program, there were situations in which resolving an issue as fully as possible helped keep members engaged. In several cases, those same members went on to recruit others into the very program with which they initially had a logistical concern.
So, how do you handle conflict? What would your team members say your process is? While the steps outlined here may differ from your own, having a proactive philosophy for managing conflict is essential for (1) modeling hospitality skills for staff, (2) increasing social awareness with members and (3) becoming a more valuable team member within any organization.
I firmly believe conflict resolution is one of the strongest relational leadership skills a racquet sports professional can continue to develop.
Are you an RSPA member who would like to contribute an article for ADDvantage+? Then now’s your chance! Submit your article to share your perspective and inspire other professionals in our industry: https://form.typeform.com/to/ldMyY3gx.
